What happens after you draw

Your polygon is tiled into a ~500-meter grid and each tile is scanned through Google Places. Listings are deduplicated, closures flagged, and every name checked against 130 tracked DSO brands spanning 107 platforms. Then entity resolution runs: Google gives individual doctors their own listings, which quietly inflates practice and competitor counts — Sightline merges those phantoms into their real practice only on shared phone or website evidence, never proximity alone. Solo practitioners stay visible; double-counting doesn’t.

A real browser visits each practice site — homepage, sitemap, doctor-bio pages ranked first. AI extraction pulls the roster (names, credentials, dental schools, years in practice), services, insurance and Medicaid signals, scheduling setup and vendor, review-response behavior, and social links. Multi-location group sites are read location-scoped, so shared team pages don’t credit every doctor to every office. Re-crawls only overwrite a field when they actually found fresh data.

Providers and organizations are matched against the federal NPI registry — taxonomy codes are the authority on who’s a GP versus a specialist. Every dentist and specialist is screened against the OIG exclusion list; the OIG publishes no API, so the agent completes the government’s own search form for each provider, exactly as a compliance analyst would — just without the afternoon it costs them.

Each practice is placed in its census tract and joined to multi-year federal demographics — population, median household income, age distribution, growth. Competitor density is mapped at 1–10 miles alongside saturation per 10,000 residents, and drive-time modelling draws the 5/10/15-minute patient shed. Then the score compiles: five weighted factors, 0–100, with a DSO-proximity penalty and an adjustable Medicaid factor.

The dossier doesn’t stop at research. BD agents turn it into conversation: outreach personalized from the practice’s own facts — the roster, the reviews, the market — sent at your direction, with initial replies triaged and answered inside Sightline. Every thread, note, and next step lives in one place, not scattered across inboxes. Your team steps in where humans matter: the meeting, the relationship, the deal.