Skip to content
SIGHTLINE DX
Book a demo
FILTER · WITHIN 20 MIN OF A HUBRANKED BY FIT
FOR DSOs

Densify around your hubs.

Simulated scan · real basemap · fictional practices
SIGHTLINE DX · TERRITORY SCAN© MAPBOX · © OPENSTREETMAP

You know your next markets — the question is coverage without waste. Sightline maps every practice around your existing locations, vets each one against your acquisition criteria at the top of the funnel, and hands your BD team a ranked pipeline — so stretched hours and outreach dollars go only where the thesis says they should.

ROLE 02THE CASE
5 POINTS

Coverage without waste

01
The status quo is a spreadsheet and a stamp

Most DSO sourcing runs on broker inbound, a purchased mailing list, and a BD analyst doing manual research — forty tabs, copy-paste rosters, a demographics study ordered per site. The wave is real: 90% of dentists aged 55–64 still own their practice, and average retirement age has pushed to 68.7. The targets exist. The bottleneck is the workup — and everything you spend before the workup happens.

02
Vet at the top of the funnel, not the bottom

Most funnels vet late: a broad list goes in, mail goes out, and the misfits surface one BD call at a time — after the postage, after the gift box, sometimes after the site visit. Sightline moves the vetting to the top. Every practice is discovered, dossiered, and scored against your criteria before an hour of BD time or a dollar of outreach touches it. Wasted touches are the silent tax on growth; remove them, and the same team covers twice the map.

03
Retire spray-and-pray mail

Blanket lists make over-sending easy — so the postcards ($0.55–$0.90 each), the letters ($0.85–$1.40), and the gift boxes ($3–$10+) go to every dentist in the county: the DSO-owned, the saturated, the two-star, the recently closed. A gift box addressed to a dentist who retired two years ago is the first impression you make on whoever owns that practice now. Score the market first and outreach turns surgical: fewer pieces, better-fit targets, and personalization that doesn’t read like the ten other buyout letters in the same week’s mail.

04
Your market doesn’t hold still

The territory you scanned last quarter has already moved: associates hired, specialists added, hygienists turned over, insurance contracts signed and dropped, hours changed, practices sold. A two-doctor target that quietly became four is a different deal — and a spreadsheet will never tell you that. Re-scan a territory or re-check a practice on demand and the full workup runs again, so your pipeline reflects the market as it is today.

05
Watch the slow signals, not just the loud ones

The obvious triggers — a practice lists, a broker calls — reach every buyer at once, which is exactly why they’re competitive. The signals worth having arrive quietly and months earlier: a rating drifting down, review velocity falling from eight a month to one, a website that stopped being updated, a booking system that never got installed. Sightline tracks them so your team can be the buyer who showed up before the market did.

ROLE 03THE WORKFLOW
5 POINTS

From counties to first call

01
One analyst, ten analysts’ output

Draw the counties around a hub. In minutes, every practice is discovered, deduplicated, and queued for the full workup — roster, services, insurance posture, scheduling stack, reviews, demographics, competition, exclusion screening. Your analyst starts at “which of these 30 do we call first,” not “let me build the list.”

02
Broker book? Verify it first.

Every acquisition team gets handed lists — broker books, conference leads, purchased databases. Import & Verify re-underwrites them row by row and returns your spreadsheet with findings attached. The practices that closed, rebranded, or already sold to a competitor get caught before they reach your pipeline.

See Import & Verify
03
Pipeline math built in

Provider counts (dentists and specialists — hygienists don’t inflate the number) drive a pipeline value estimate from your own average-production assumption. Move practices through a seven-stage board with notes, contacts, valuations, and follow-ups.

04
Your BD team, pointed at the right doors

This isn’t about needing fewer BD people — it’s about what they’re doing all day. Research is the part of the job that scales with software; relationships are the part that doesn’t. An owner selling a practice they built over thirty years is making a personal decision, and it goes to the buyer they trust. Sightline hands your team the twenty owners worth knowing in a territory, with the homework already done — so the first call starts informed, and the months that follow go into the relationship instead of the spreadsheet.

05
BD agents work the funnel with you

Outreach that cites each practice’s real facts — the roster, the reviews, the market — personalized per target, sent at your direction, with the initial back-and-forth managed inside Sightline. Your team joins the thread when there’s a meeting to book, and every conversation lives in one place instead of scattered across inboxes.

ROLE 04START
20 MINUTES

Bring a hub ZIP code

Book a 20-minute demo and we’ll scan it live — every practice around your hub, scored while you watch.

In pilot with The Smilist, a mid-size New York DSO.

?

Help & Documentation

Full guide →Contact Support